If You Don’t Know How To Plan For Sales Success, How Will You Ever Be Successful?


SALES SUMMIT: How to get stocked, sold & put more money in your pocket

Walk away knowing exactly how to win more accounts, get more product stocked and feel more confident knowing that you will make those revenue projections you’ve previously only hoped you’d make.


See why so many foodpreneurs are RAVING about Chelsea’s training:



This masterclass is for women producers of packaged foods or beverages who want to get stocked, sold and put more money in their pocket for every food or drink product they sell.

Negotiating with buyers and closing the sale are vital aspects of the ‘Activate Stage’ along your foodpreneur growth journey.

At the Activate stage you need to execute your sales techniques to continue to grow and eventually scale your business. Sales is more formulaic than most foodpreneurs realise. The key is to follow the formula and be consistent, because results happen from the actions we take, not what we ‘think’ we should do.

TFJ with text for desktop


Some foodpreneurs you look up to are crushing it by getting a steady flow of new customers, buyers, stockists and great sales results…. chances are, that’s exactly what you want too, right?


You want to get less rejections, reduce the number of days where you think “will this ever happen for me” and get off the hamster wheel of making, baking and creating with such little money to show for it.

You want to get stocked, sold and put more money in your pocket for every product you sell. 

But the biggest hurdle I hear struggling foodies say time after time is this…

“I hate sales”.

And if you’re on this page, I have to assume you’re thinking the same thing, right? You’re saying…

  • I want to know how to sell through wholesale or B2B channels.
  • I want to move away from being dependent on markets.
  • I want my business to grow faster.
  • I need guidance to make real progress with my business so I sell more and make more money.
  • I want a measurable pathway to get stocked and sold.
  • I need a system that’s right for my food business to follow. 
  • I want to be much more confident when talking to stockists and know what’s inappropriate to say, so I don’t say it!
  • I’m tired of making so many calls and not getting my product listed.
  • Honestly… I’m a food producer, not a salesperson!

I hear ya! It’s those kinds of fears that so many foodies experience when they don’t have a sales activity plan that helps them prepare for their contact with a buyer. Or when trying to work out how to develop an authentic but commercial rapport with a buyer. Or when determining their next steps, because they know they need to, but they’re unsure where to begin and whether or not they can even do it alone!


I understand all of those challenges and I want to help.

The cold hard truth is:

If you don’t have a sales activity system to land new stockists you will remain stuck. And stuck keeps you broke.

I know you probably feel overwhelmed from multi-tasking and your results not being where you want them to be… so if you do not systemise your selling and sales planning you will continue to feel overwhelmed and you won’t get your product stocked.

The truth is, the lack of any sales system increases the likelihood of you spinning your wheels. You end up winging it and that’s a strategy that just does not work.

Instead when you follow a tried and trusted sales activity system, you become more confident.

Let me give you an example. Nat, who I’ve been working with in my Foodpreneurs Formula® program, learnt how to systemise her sales, and sales planning. She implemented ‘Work it Wednesday!’ into her hot sauce business. This step alone saw her double her monthly stockist target and she’s been on the up and up ever since.

If you want to go big, like Nat, it’s important to know that taste alone won’t get you there. Landing your dream accounts, negotiating like a pro and building your revenue requires a plan, but once you’ve got that plan, you’ll have money consistently coming through the door. And money gives you choice and ultimately more freedom!

So… if you no longer want to feel lost, exhausted, or like you’re coming across as ‘salesy’, stop overthinking it and take action.

I’m going to give you all the tools you need to systemise your sales and sales planning, including my: 

  1. Sales Ascension Model™ (S.A.M.) for wholesale sales to give you a revenue generating pathway;
  2. Channel framework to show you hidden opportunities most foodpreneurs don’t even know about, so you can find even more opportunities to pitch to buyers, thereby increasing your likelihood of getting stocked;
  3. Buyer purchasing motivator model so you know how to position your pitch;
  4. Revenue Compass™ ensuring you reach the revenue you dream of reaching and stop using hope as your strategy; and 
  5. 10-point S.A.M. activity planner.

These are the exact tools that have seen action-taking foodpreneurs move from their side-hustle to leading multiple six-figure businesses that pay them a great wage.

If you want these tools too, to get these results, register for the masterclass.


My Personal Guarantee

When you join my Sales Summit, I guarantee you’ll walk away knowing the steps to take to sell to large accounts and stockists…


In other words, if you don’t know the steps to take to sell to large accounts and stockists by the end of this class, all you need to do is email Kate, my customer support liaison with your completed coursework within 14 days, and I will happily refund 100% of your funds – no questions asked. PLUS you’ll get to keep the workbook!

I guarantee this because my success is absolutely measured by your success.


Hi, I’m Chelsea Ford, founder, Females in Food® and creator of the Foodpreneurs Formula® program

I’ve helped thousands of foodpreneurs double and triple their revenue and now it’s your turn!

Foodpreneurs Formula® costs more than twenty times the cost of this masterclass. I don’t normally offer my decades of experience and coaching expertise at this ridiculously low rate but, after the 18 months we’ve had, I want to give back to my community.

I want you to know how to sell because I see so many foodpreneurs not knowing how to establish relationships with large accounts and stockists. That concerns me because unless you learn what sales systems you need, you’ll stay stuck, and when you’re stuck you’ll never graduate to become a formidable foodpreneur.

For that reason I want to make sure that I give as many women in food and drink as possible the opportunity to learn from me so they can have the kind of sales impact that they desire.

So… are you in?


Copyright ©2021 Females In Food® Exceptional business and financial growth for foodpreneurs.

The member results shared above cannot be taken as a guarantee of any results you’d receive as your success depends on the quality of your offers and marketing. We don’t offer get rich quick solutions, and we can’t guarantee your success – only you can do that through your commitment, hard work, conscientiousness and dedication. But we sure do everything we can to make it as easy as possible for you to want to take action. 🍊