Hello foodpreneur…
Wanting to get stocked, sold & put more money in your pocket for every food or drink product you sell?
Great! It’s waiting for you in the Foodpreneurs Formula®.
The Foodpreneurs Formula® is a global, industry-leading group coaching program for women in food & drink. It helps foodies attract more customers, earn more money, have more certainty and enjoy more freedom.
There are many layers of detail inside the Foodpreneurs Formula® – we take you through that detail until you experience a big breakthrough.
ENROL IN THE FOODPRENEURS FORMULA® TODAY
It’s Only By travelling this journey and implementing the right formulas that you’ll find answers to these questions:
- How do I pitch?
- How do I price for wholesale?
- What sort promotions should I do to attract more consumers and sell more products?
- How do I negotiate with intermediaries, such as distributors, so I know my numbers; know what I’m talking about; and everyone is happy because we’re all making money?
- How can I prepare for scale so I don’t burn out when I already feel exhausted?
The Foodpreneurs Formula® has everything you need in one place.
Hi, I’m Chelsea Ford, founder, Females in Food® and creator, Foodpreneurs Formula®
I’ve worked and have been educated in the business of food and drink for a very long time.
I’ve worked all around the globe building brands and leading big teams for Sara Lee, Nestle and Kellogg, and I’ve coached and mentored thousands of small food and drink businesses.
I am passionate about women having the formula for financial certainty and freedom – that’s why I completed my Master’s thesis on women mentors empowering women mentees.
There’s no situation too tricky that I haven’t seen before. And there’s no rocks I haven’t looked under for opportunities. As a member recently said, “Chelsea really understands the formula for building a successful food and drink business” and I’d be happy to share that formula with you too.
Program Overview
Inside the program you kick off with foundation lessons of the Assess stage, so you can revisit the basics of building a sustainable food or drink business before moving on to bigger growth strategies. That is if you want to. It’s up to you, as the Foodpreneurs Formula® is an online program with live coaching so you can learn at your own pace.
I will coach you through the key stages of The Foodpreneur Journey™: Commercialise; Activate; and Breakthrough, to bring you closer to your dream destination ensuring you’re growing a profitable business, with a sales system that generates recurring revenue so you’re setting yourself up for more freedom from the grind of the day-to-day of a food or drink business.
1. ASSESS STAGE
In the Assess stage, you will revisit your foundations for long-term success. You will validate that there is ‘real’ demand for your product or service to build a business framework.
Modules covered at this stage:
1. Defining Your Market
2. Business Plan Basics
3. Operating From A Growth Mindset
2. COMMERCIALISE STAGE
In Commercialise we focus on setting you up for the next 12-months. You will implement business foundations to build a sustainable, profitable and differentiated F&D business.
Modules covered at this stage:
1. Operations Planning – Maximise your direction, focus and growth for the next 12-months.
2. Making Money in Food & Drink – Have more money in your pocket.
3. ACTIVATE STAGE
In Activate we focus on getting you more customers. You will increase demand for your product or service while reinvesting in your food and drink business and paying yourself a great wage.
Modules covered at this stage:
1. Understanding customers for food or drink brands – Pinpoint customers that are right for your brand.
2. Marketing funnels that are right for food or drink businesses – Create powerful customer journeys.
3. Promotions planning for food or drink businesses – Be in the right marketing channels at the right time with the right activity plans for food and drink brands.
4. Sales channel strategy – Become an industry expert and avoid expensive mistakes.
5. Sales planning – Become more confident when selling your food or drink brand to large accounts.
6. Negotiation strategies – Achieve profitable and long-term relationships. We give you the script to follow – step-by-step.
7. Cashflow – Optimise your money habits so you know when money is coming in and going out of your food and drink business.
4. BREAKTHROUGH STAGE
In Breakthrough we focus on preparing your business for scale. You will systemise your business, use the right business data to accelerate momentum and free up your time to work ‘on’ your business to reach seven figures.
Modules covered at this stage:
1. Systemisation for food and drink businesses – Organise your business so that you don’t burn out.
2. Goal setting for foodpreneurs – Reach your dream destination by having more certainty and more freedom to spend the time doing what you want, when you want.
3. Business data – Track and measure what matters in your food and drink business so you don’t waste any time or money.
ENROL IN THE FOODPRENEURS FORMULA® TODAY
And don’t forget the bonuses! When you join today, you also get…
Your health is an investment not an expense. We partnered with a global leader in meditation to provide a special guided meditation for women who experience overwhelm.
You communicate your marketing message via social media, then why wouldn’t you want to be the best in the world at it? We partnered with the head of strategy for a global advertising agency to give you the latest trends to emulate.
Knowing your numbers is key to your business sustainability so we partnered with an expert in retail finance to step you through the profit and loss statement for yours, and your distributor’s, businesses.
Our mission is to help women in food & drink flourish and so we partnered with a women’s leadership expert to give you advice and tactics on what to do and how to act when you get to the negotiation table.
People buy with their eyes and we want your product to jump off the shelf and into your customer’s baskets so we partnered with an experienced food and drink packaging designer to ensure your product stands out.
Systems are necessary to prevent you from burning out and enable you to grow and scale your business. What got you to where you are won’t get you to where you want to go so we partnered with a small business systems expert to help you step-by-step.
What’s Included In The Program
THE HUB
The Foodpreneurs Formula® learning portal – where you have 24/7 access to all the resources of the program – workbooks, video tutorials, frameworks, plug & play spreadsheets and more.
GROWTH MODULES
The Foodpreneurs Formula® 12 key modules – full of essential business building models, frameworks and tutorials to help you move through the Commercialise, Activate and Breakthrough stages of The Foodpreneur Journey™.
LIVE GROUP COACHING
Chelsea’s live coaching – all the key ingredients to building a sustainable, viable and profitable food and drink business. (If you can’t make the ‘live’ they are recorded).
HOT SEAT SESSIONS
‘Hot Seat’ deep dive sessions during Chelsea’s live coaching sessions – members have the chance to get one-to-one, in-session guidance and direction while giving others the opportunity to learn from a live case study.
LIFETIME ACCESS
When you join the Foodpreneurs Formula® you get lifetime access to the program so you can network in the private member Facebook group and join the coaching calls whenever you need an extra helping hand.
THE ORANGE SHEET
Foodpreneurs Formula’s® signature tracking and goal register – to help you celebrate your wins, learn your lessons so they’re not repeated, gauge changes in your revenue and stay accountable to your key focus areas.
SPECIALIST TUTORIALS
Tutorials with some of the best industry specialists from around the globe – experts hand-selected by Chelsea to help you navigate the nuances, intricacies and regulations of the food & drink industry.
RECIPE FOR SUCCESS
12 Recipe for Success documents – one of our three accountability tools to help you focus on how to get the most from each module so you get the business outcome you want and need.
THE FOODPRENEUR COACH
The Foodpreneur Coach private Facebook group – for members of the program to connect with other women foodpreneurs, learn from them, and get answers to your questions 24/7.
PROMOTION OPPORTUNITIES
When you’re a member of the Foodpreneurs Formula®, you’re part of our inner circle, which means you have opportunities for Females in Food® to promote your business so you reach a wider audience. Nothing is promoted without your permission, but there’s a big audience there if you want it.
My Personal Guarantee
Getting my members results is the #1 reason I created the Foodpreneurs Formula®.
I guarantee, with my hand on my heart, that I will work one-to-one with you as a hot seat participant until you nail what you need to nail. You show up to the coaching and I’ll have your back. If you can’t make the coaching live, submit your question beforehand and I’ll answer it in my coaching session for you to watch and learn from in your own time.
My success is absolutely measured by your success.
In the words of some amazing Foodpreneurs Formula® members…
DANNY BALBOA’S SAUCE CO.
Natalie Harris
“Since working with Chelsea our business has seen so much positive change. We now have structure and focus and a much clearer idea of what we want and how to achieve it. I had a vague notion of success, but Chelsea helped me make ‘success’ a concrete and achievable goal that we are moving towards. I feel confident in a way I never did.”
RANI’S CUISINE
Ranee Veerassamy
“Females in Food has enabled me to push through barriers and limitations to see greater potential than I had imagined. I now have a clearer path and understand how to think and implement changes to make my business reach its full potential.”
RED LIME JONES
Robbie Garvey
“As soon as I started working with Chelsea my revenue doubled and I won five new retail customers. Her mentorship and support is invaluable and I honestly think it’s given me a good swift kick of clarity and direction. The opportunities available inside Foodpreneurs Formula have afforded me massive personal and business growth.”
UNYUCKY
Bec Lloyd
“I found Chelsea’s steady feed of information and insight brought me closer to true focus than I’ve ever been. I know there’s more I’ll come back to as my ‘a-ha’ moments sink in. Each moment has been like a block of cement being chipped off my head!”
NOSHING
Michelle Farina
“The Foodpreneurs Formula has given me the resources to identify the important parts of my business I need to focus on. The program has helped me define and establish a sustainable business model.”
H.O.T.I. KOMBUCHA
Helen Tricarico
“My business is now in scale mode. I no longer work my day job; I field product enquiries everyday; I hated numbers through sheer fear but now enjoy them; and I’m confident in all my decision making.
“Chelsea has been the biggest key to my growth and confidence and I know she’s always got my best interest at the forefront of her mind. Working with her has been a game changer.”
ENROL IN THE FOODPRENEURS FORMULA® TODAY
Frequently Asked Questions
CAN YOU TELL ME WHO THE FOODPRENEURS FORMULA® PROGRAM IS BEST SUITED FOR?
If you are a woman building a branded food or drink product, and you’re not yet making $60k/month, the Foodpreneurs Formula® has been specifically designed with your business trajectory in mind.
WHAT IS THE FORMAT OF THE PROGRAM?
When you join the Foodpreneurs Formula®, you can immediately access all of the program material. Through my online secure course platform which we call The Hub, you’ll get a unique username and password that you use to login to The Hub.
The Hub is laid out logically, I’ve taken great care in ensuring that’s the case.
We have a ‘Start Here’ area where you’ll learn how to get the most from your program. Also in this area is information to help you start along the foodpreneur growth stages, download your first accountability resource and join The Foodpreneur Coach, my private member Facebook group.
Once you start your program, you’ll also see the foodpreneur growth stages, remember Commercialise, Activate and Breakthrough.
ARE THE COACHING SESSIONS RECORDED?
They sure are so you can watch them back at a time convenient for you.
WHERE ARE YOUR MEMBERS LOCATED?
Great question.
Since our launch in September 2016 we’ve worked with foodpreneurs from all over the world – primarily Australia and the US but also Canada, the UK, Hong Kong, New Zealand, Mexico and Mozambique.
I NEED TO BUILD A 12-MONTH OPERATIONS PLAN THAT HELPS ME FOCUS AND AVOID OPERATIONAL RISKS THAT WILL BLOW OUT MY BUDGET, WILL THE MODULES HELP ME WITH THAT?
Yes, absolutely. This is something we solve in the Commercialise stage and Chelsea designed a 12-month operations plan framework and template for you to complete so you have your year mapped out as soon as you join.
I WANT TO FEEL MORE CONFIDENT PITCHING TO LARGE ACCOUNTS, DOES THE PROGRAM HELP WITH THAT?
It certainly does! A lot of Chelsea’s career was in business development pitching to large accounts so it’s something she has a deep understanding for and so you’ll find in the Activate stage three sequential modules that build to help your knowledge build so that you feel super confident by the time you’ve completed them. They are:
1. Sales channel strategy to give you context so that you become an expert in your chose channel;
2. Sales planning so that you have a step-by-step checklist plan for before, during and after your pitch; and
3. Negotiation script to help you nail the account, ensure it is profitable and long-term.
Honestly, you don’t have anything to worry about – we help you play a much bigger game when you dive in to the Activate stage.
ACCOUNTABILITY, I NEED IT. HOW DOES IT WORK IN THE PROGRAM?
Accountability is a big key component of the Foodpreneurs Formula® program. Chelsea has designed a number of accountability tools to keep you accountable and to support you. You can lean into one of them, or all of them, they are delivered in different formats to suit different learning styles.
SYSTEMS ARE SOMETHING CHELSEA TALKS ABOUT AND I KNOW THEY’RE SOMETHING I HAVE TO DO TO SET ME FREE, BUT I’M NOT SURE WHERE TO START. WILL YOUR PROGRAM HELP ME WITH THAT?
It sure does! We are passionate about getting you to the scale stage so we’ve dedicated the Breakthrough stage for this exact purpose. Systems will set you free.
You’ll find this in the systemisation module.
It will help you to organise your business so that you don’t burn out and have more freedom.
WHAT IS THE LENGTH OF THE PROGRAM?
The timeline is up to you but you do get access to all of the information upfront, and if you do one module per week it will take you 12 weeks to nail.
But you know, you can take longer if you want to pace yourself. Some people are hungry for the opportunity and they gain momentum fast by watching my videos, coming to my live coaching, downloading all my frameworks and inputting their numbers into the profitability, margin and cashflow spreadsheets so they get their financials right straight away.
Either way, it’s totally up to you because you get the entire program as soon as you join, you have lifetime access and can come to my live coaching and stay in my private member Facebook group for as long as you like.
CAN I JOIN ANYTIME?
We are selective about when new members come on board, that’s why we have a waitlist. We open enrollment to the Foodpreneurs Formula® on a rolling basis throughout the year when we have availability to accept new members.
We only accept new members when we have the capacity to onboard and support you. That unfortunately means we do not have a set schedule for opening enrollment again this year.
We’ll kindly remind you that you get lifetime access to the Foodpreneurs Formula® when you enroll. So if you know that you are going to need the content and the coaching in a month from now, we suggest you choose to enroll today. You go do whatever you need to during the next few weeks and when you’re ready, lean into the content and the coaching then.
Remember the schedule is your own and you have lifetime access.
HOW MANY HOURS SHOULD I COMMIT TO THE PROGRAM PER WEEK?
We suggest 1-2 hours per week to learn and implement the program works best for most members – but you have life-time access so you can work at your own pace. The schedule is your own.
I’M NEW TO BUSINESS, IS THIS FOR WOMEN WHO’VE BEEN IN BUSINESS FOR YEARS?
People often say that they’ve seen all the amazing success stories on our website, on our social media channels, on Chelsea’s video interviews and heard about them when they talk to current members and they think that the Foodpreneurs Formula® is not for newer businesses.
We do suggest that the program, and Chelsea’s coaching style, is best suited to foodpreneurs who have started and already have proof of demand. It’s not essential but this program really is for the serious foodpreneurs and not for dreamers. You must want to commit to real growth.
The program, and Chelsea’s coaching, is next level.
Chelsea brings all of her food and drink business building experience to the table so it can be a stretch for absolute newcomers but it really is all about your attitude to growth at the end of the day.
Anything is possible with a growth mindset.
I NEED TO BUILD A MARKETING PLAN THAT I ACTUALLY STICK TO, WILL THE MODULES HELP ME WITH THAT?
Yes, they definitely will. We don’t want you just to know you need to market your brand Chelsea designed the Activate stage so that you can nail:
1. Your customer avatar
2. Your marketing funnel and
3. Your promotion plan
Chelsea designed an end-to-end sales and marketing solution.
CAN I GET COACHING WITH YOU DIRECTLY?
Yes, there is an option as you join Foodpreneurs Formula® for a private coaching session with Chelsea.
In addition to that, Chelsea has an advanced coaching program where you work one-to-one privately with her for a series of sessions to scale your business – it’s called Business Coaching Acceleration Program™ or BCAP. Completing the Foodpreneurs Formula® program is a prerequisite of that program.