Action Item Category: I need my product/service to succeed

One-Phrase Strategy If you do the ‘One-Phrase Strategy’ model well, you will be able to clearly stand-out amongst your competitors. This is a Business Coaching Acceleration Program (BCAP) model that is too important...

Solution The purpose of the ‘Solution’ model is to help you reduce the friction your prospective buyers may experience as they consider purchasing your product or service. It is also a very good precursor to the next...

Quick & Dirty Income Calculator Use this Quick & Dirty Calculator’ as a ‘back of the envelope’ numbers check to help you see how many products / services you need to sell to reach your revenue goal. There’s...

Market Assessment Chart Quantify that there actually is a market for what you’re creating. Unlike the chart before, Market Definition where you looked at who you are targeting, this chart helps you quantify that there is a...

Market Definition Use this Market Definition chart to quantify that there actually is a market for what you are creating before you create it. This assessment should be done before you spend any resources creating your new...