Establish A Winning Sales Channel Strategy For Retail

Retail is a sales channel that focuses on selling directly to consumers. You are likely to participate in the retail channel almost every day. The retail channel consists of three sub-channels; grocery, convenience and specialised. 

The Retail channel, unlike Foodservice, is a highly formulaic and calculated sales channel. There are many challenges to ensure you succeed in the Retail channel and one of the major considerations is the way you price your product. Inside my framework document I explain how you need to work backwards, and what exactly this means and how you do it.

Once you complete the Retail channel framework you’ll know:

  1. What exactly this channel is all about;
  2. Whether you are prepared for the channel;
  3. What winning looks like in this channel;
  4. The top ‘watch outs’ in this channel; and
  5. How to construct your Retail pricing.

Download the PDF channel framework for Retail by clicking on the download button and keep an eye out for my ‘Chelsea Live’ coaching sessions in The Foodpreneur Coach private Facebook group where I step you through how to use it to pin-point how you can become a Retail expert and avoid common mistakes non-industry people make.