If you do the ‘One-Phrase Strategy’ model well, you will be able to clearly stand-out amongst your competitors. This is a Business Coaching Acceleration Program (BCAP) model that is too important for all foodpreneurs not to complete, so I included it here in the Foodpreneurs Formula. I want you to get this right, it’s not easy but it is possible.
What underpins your one-phrase strategy is a set of specific actions that represent how you execute your business differently to your competition. It’s at the “activity” level of the business where true differentiation occurs and the business model is revealed.
Get the PDF version of the ‘One-Phrase Strategy’ model by clicking on the download button and keep an eye out for my ‘Chelsea Live’ coaching sessions in The Foodpreneur Coach private Facebook group where I step you through how to use it to grow your business.