The purpose of the ‘Solution’ model is to help you reduce the friction your prospective buyers may experience as they consider purchasing your product or service. It is also a very good precursor to the next model, ‘One-Phrase Strategy’ that if done well, will help your prospective buyer see what’s different between your offer and other similar products or services. So take the ‘Solution’ model seriously and begin to become clearer on how you are different and therefore a necessary purchase.

Get the PDF version of the ‘Solution’ model by clicking on the download button and keep an eye out for my ‘Chelsea Live’ coaching sessions in The Foodpreneur Coach private Facebook group where I step you through how to use it to grow your business.